With all the carbon copy LA Fitness type institutions, for me, I prefer the home town gym type of feel. Hardcore Fitness is more focused on how you use weight equipment then having fancy equipment. Everyday is about using a combination of equipment that allows your body to work in different ways.
Also, this gym provides something that's hard to find in the big corporate gyms, a feeling of family. As soon as you join, you feel like you have been adopted into a new family that cares everyday about your success.
How many gyms have an active facebook group where all their users talk to eachother every day, providing great tips, and a great mix of comedy. I have nothing but a lot of praise for this gym. Love Love Love them!